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Building Bridges with Indigenous Tourism

A resource guide for DMOs looking to strengthen relationships, create campaigns, and tell visual stories with Indigenous tourism partners.

Tourism is a major economic driver for many Indigenous communities, and several bodies of research show that interest in Indigenous tourism has skyrocketed in recent years. As sustainability, reconciliation, and cultural authenticity take center stage in the tourism industry, Destination Marketing Organizations (DMOs) across the United States and Canada are increasingly eager to pursue partnerships, dream up joint campaigns, and create more inclusive content.

This eBook was created in partnership with the Indigenous Tourism Association of Canada (ITAC) and with the generous participation of Indigenous tourism organizations, tourism professionals, and community members from across North America.


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