This learning module and toolkit focuses on community branding and marketing—an important part of any local economic development strategy. The curriculum highlights the methodology and processes necessary to identify, articulate and launch a community brand. Developed in collaboration with overseas partners, the curriculum is based on best practices and the real-life experience of Canadian and other communities worldwide. It has now been taught and implemented in numerous partner cities.
This learning module and toolkit provides a self-guided learning experience using PowerPoint presentations, international and Canadian case studies, video footage and other resources. We encourage you to work through the content at your own pace, using whatever elements are applicable to your needs. Keep in mind that community branding and marketing is only a part of, and must be soundly rooted in, a comprehensive LED strategy.